Advantages and disadvantages of using multi-media

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Reference no: EM133749216

Business communication

Presentation Scenario - Context & Background: You are to act as a group of social media consultants to a large multi-national organisation who are investigating the advantages and disadvantages of using multi-media, including social media, to promote their products to international markets. Your presentation should build a case for a more pro-active use of these platforms by the organisation and identify the advantages and potential disadvantages of doing so. Your presentation should also indicate to the audience, why the organisation should maximise the use of multi-media, including social media, for target marketing to their customer base.

What the task involves: Your task is to develop and present:

The advantages and disadvantages of 2 social media platforms within the context of multi-national communications (e.g., what issues may emerge in different countries/regions).

References (both in-text citations and references including a final reference list).

Reference no: EM133749216

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