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AAA ple. is a reputable consultancy company which undertakes range of research works in the UK. A high street bank offered f20000 to AAA pl to undertake a research regarding customer satisfaction on new digital branches located in the East London. There are 500,0000 customers who use seven digital branches in the region. Due to financial, logistics and time constraints, AAA Consultancy firm is unable to take survey from all the customers of the region.
a) You are required to identify and explain to the management of AAA ple any 5 sampling methods that could be used for this study
b) briefly explain the advantages and disadvantages of the sampling techniques identified in (a) above
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