Advantages and disadvantages of the parallel process

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Reference no: EM132176095

Frog design is a global design firm with 400-plus employees in nine studios around the world. Frog designed such famous products as the Apple Macintosh, and the Sony Trinitron television. Frog engaged in three kinds of activities: For each client project, frog assembled a multidisciplinary team. Frog’s approach emphasizes reaching customers at a deep, emotional level. As noted by Esslinger, “The magic is when both the manufacturer and consumer get something good that they don’t expect.”

frog’s design process was organized into three phases:

1. Discover: team member do significant research to understand the client’s business, market, brand, users, and technology, and to identify goals, opportunities and critical success factors.

2. Design: team transforms intangible inspirations and ideas into tangible solutions that can be used and evaluated. This stage emphasizes rudimentary prototypes, sketches and digital renderings.

3. Deliver: team refines and documents the chosen solutions. All of the product specifics, models, tools, and production details are turned over to client.

Intended Outcomes

· Determine advantages and disadvantages of the parallel process.

· Determine appropriate leadership in championing a project.

· Establish processes to involve customers and suppliers.

· Recognize team diversity strategies.

· Evaluate strategic approaches to virtual teams.

Questions:

1. Would frog’s approach be more suitable for some kinds of development projects than others? If so, what kinds would it be appropriate or inappropriate for?

2. Would frog’s approach to product development be effective in a firm that primarily manufactured, marketed, and distributed its own products?

Reference no: EM132176095

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