Reference no: EM133171475 , Length: word count:2500

Organisational Behaviour Assessment

Report
The written group assessment consists of a 2,500 (+/-10%) word report, demonstrating an understanding of key organisational behaviour theories applied to a practical context.

This is a group assessment, and you will need to form a group of 4-6 students. You will work together to complete this management report. First select one of the following organisations:
? Nike
? Volkswagen
? Starbucks
? UWS
? Morrisons
? Oxfam
? NHS

Scotland Your task is to explain the organisational context of your chosen organisation. You should consider how teams/groups are currently used within the organisation; and assess the advantages and disadvantages of the current approach in the given context. Consider key aspects which explain the success of failure of groups/teams in the selected context. This should be supported by relevant literature on groups/teams. Consider the following aspects of organisational behaviour:
• Strategy and structures,
• Communication and conflict,
• Organisational culture,
• Leadership.
You should make recommendations on how the use of those groups/teams can be improved in that organisation and justify these. This should be submitted via Turnitin and include the Academic Declaration (found in the Module Handbook).

Assessment Brief

Discussed in the class
Example of a company: Nike
(PSYCHOLOGY AND BEHAVIOUR)

1. Introduction approx. 300 words
• Organisational context of Nike
• The year form of Nike
• Nike across the world - countries that Nike operate
• Talk about leadership
• Strategy Key Nike use
• Vision of Nike company
• How they recruit people
• Talk about how Nike use groups of organisations (example music industry etc few more examples)
• How they build groups

2. Reviewapprox. 600 words
• Here are models of leadership and groups detailed
• Advantages and disadvantages of group behaviour
• Understanding the role of groups in organisational behaviour
• Success or failures of Nikes, conflicts - example one each and explain why
• 5-6 models, theories valency analyses

3. Analyses and recommendations (critical thinking) approx. 800 words
• Structure and strategy of Nike and how groups are affected
• How they build the structure and the groups
• Groups example - male/female, languages - Latin countries
• Talk about costs- label -China _> definition of strategy and leadership
• Communication of Nike -> advertising
• Talk about Marketing Campaign (JUST DO IT)that start conflict across the country - not every country takes the marketing well
• Communication and conflict in groups, groups decisions
• Smart discussion, reflect on how groups form organisations culture, or the organisations group influence the culture (question to answer)