Reference no: EM133223870
1. In the light of Starbucks case, identify what are advantages and disadvantages of globalization?
2. There are four growth strategies according to product-market matrix. Which are they, and which ones are used by Starbucks?
3. Explain controllable and uncontrollable elements of marketing environment for Starbucks.
4. What are market expansion strategic that are available for this company? Which one is the most profitable for them?
5. What are segmentation options for the company? Explain each one more detail. 6. What is Starbucks pricing strategy, and why?
7. What are global targeting strategies that Starbucks could use. Which is the most appropriate according to your opinion?
8. You are hired as a marketing manager for Starbucks to help them better communicate internationally. What are the promotional tools that you will use?
9. There are four entry modes for international marketing. Which are they, and which is predominantly used by Starbucks?
10. You are hired to get customer insights in Japan to better understand Starbucks' product position. Which questions will you ask
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Advantages and disadvantages of globalization
: 1. In the light of Starbucks case, identify what are advantages and disadvantages of globalization?
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