Advantages and disadvantages of franchising

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Explain franchising as an entry strategy into foreign markets. Describe some of the advantages and disadvantages of franchising.

McDonald's France is set to hire 20,000 staff as part of a wider investment push, despite the damage to franchise restaurants from the COVID-19 pandemic. Plans to open more than 50 new restaurants over the next year come as France contends with a labour shortage that has resulted in rising wages for French restaurant employees. The relaxation of social distancing rules will enable franchise restaurants including Burger King to hire more staff.

Reference no: EM133091885

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