Advantages and disadvantages of anonymous voting

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Reference no: EM132315697

Textbook - Product Design and Development, Fifth Edition, Author - Karl T. Ulrich by Steven D. Eppinger. ISBN 978-0-07-340477-6.

Chapter 3 - Opportunity Identification

Exercises -

1. Visit a local specialty retail store (e.g., sporting goods, cooking products, electronics) and identify a generic product or commodity that might be "de-commoditized" and differentiated through innovation.

2. Generate 10 opportunities for innovation based on an area of your own personal passion.

3. Identify the VRIN resources for a product-based company you admire. What new product opportunities might be enabled by these resources?

Thought Questions -

1. What are the advantages and disadvantages of anonymous voting in screening opportunities?

2. Would consumers make good raters in an opportunity screening process?

3. Can you really answer the question of whether an opportunity is real (as in the Real-Win-Worth-it criteria) before developing a product concept?

4. Could a great opportunity identification process result in a product that fails in the market?

5. How do the risks differ between two types of Horizon 2 opportunities, one addressing a current market need and the other using a current solution?

Reference no: EM132315697

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