Reference no: EM133152961

For this, you need to look at Toyota Prius and how it has achieved first mover advantage through sustainable product design.

The Prius first went on sale in Japan in 1997, making it the first mass-produced hybrid vehicle. It was subsequently introduced worldwide in 2001. The Prius is sold in more than 70 countries and regions, with its largest markets being Japan and North America. In May 2008, global cumulative Prius sales reached 1 million units, and in September 2010, the Prius reached worldwide cumulative sales of 2.0 million units.

The U.S. is the largest market for Prius, with 814,173 units registered by December 2009. Toyota Prius became Japan's bestselling vehicle in 2009. In comparison to a gasoline powered counterpart, Toyota Prius consumes half as much gasoline, releases half as much carbon dioxide, and lowers the release of smog-forming nitrogen oxides and hydrocarbons by 90 percent. Its competitors, such as Ford Motors, General Motors, Mercedes, and Porsche, which initially did not pursue hybrid cars, did end up rushing to the Hybrid market to catch up with Prius . However, the above sales record clearly indicated that Prius has gained a first-mover advantage over competitors who followed the same approach several years later.

Based on the above information, do some research on Toyota Prius especially the new generation model (2022 ) and discuss the sustainability features in its product design.

How has sustainable design satisfied customer needs in a better way?

How has sustainable design helped Prius achieve first-mover advantage in the Hybrid auto market?

How has sustainable design contributed to Toyota's profitability?

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