Advantage of various organic growth strategies

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The challenging tobacco marketing environment has resulted in the recent development of 'new generation products, new market segments, and possible restructuring opportunities to achieve a variety of strategic objectives. Focus on proposing some of such initiatives for your target corporate brand. Assume  British American Tobacco (BAT) is considering expanding its business in some South Asian  markets (India) where it is not currently present (this is just an assumption). 

Question

Organic Growth

This section describes how BAT can take advantage of various organic growth strategies, including new product development, market development and market penetration, to expand and establish its business in the targeted market. Please note that more than one approach can be adopted simultaneously to promote various brand divisions in the portfolio. Justify your choice with data or based on literature related to the growth strategies.

Reference no: EM133033036

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