Advantage of supply chain globalization

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Reference no: EM132307610

1. Compared to goods, services tend to exhibit more ______ qualities.

a. experience and search

b. experience and credence

c. search and credence

d. search and inseparability

2. Senior citizen and student discounts at movie theaters and restaurants are examples of pricing that is ______.

a. operations-oriented, not revenue-oriented

b. both operations-oriented and patronage-oriented

c. patronage-oriented, not operations-oriented

d. both revenue-oriented and patronage-oriented

3. Which of the following is an advantage of supply chain globalization?

a. It lowers labor rates and material costs.

b. It reduces competition from domestic suppliers.

c. It helps in delivering products that have highly consistent quality standards.

d. It provides consistency in transportation service.

4. When a customer buys a pair of jeans, which of the following is creating form utility?

a. The transport company

b. The government

c. The clothing factory

d. The supermarket

5. Compared to face-to-face focus groups, online focus groups _________________.

a. have a narrow geographic scope.

b. incur higher costs.

c. access hard-to-recruit subjects.

d. have low participation rates.

6. In which way does the concept of product life cycle (PLC) help marketing managers?

a. It helps marketers forecast future events and suggest appropriate strategies.

b. It tells managers the length of a product’s life cycle.

c. It dictates the marketing strategy to be used for a product.

d. It informs marketers about the duration of a product in the various stages of its life cycle.

7. Which is a characteristic of fads?

a. They peak slowly but then register a rather abrupt decline.

b. They typically register a gradual and unpredictable spike in sales.

c. They stay in the maturity stage for decades.

d. They can move through the entire cycle in weeks.

8. Which of the following products has the highest trialability?

a. A condominium

b. An airline

c. A toothpaste

d. An investment app

Reference no: EM132307610

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