Solution-Advantage in leveraging a well-known and respected

Advantage in leveraging a well-known and respected brand

Reference no: EM131898399

Brand Extensions certainly do introduce new risk.....while there is value and advantage in leveraging a well-known and respected brand, getting into new product categories that the brand owner is not familiar with is like jumping into the deep end of the pool with 2 days of swimming lessons. Thoughts?

Reference no: EM131898399

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Advantage in leveraging a well-known and respected brand : Brand Extensions certainly do introduce new risk.....while there is value and advantage in leveraging a well-known and respected brand, getting

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Advantage in leveraging a well-known and respected brand

Reference no: EM131898399

Reference no: EM131898399

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