Advantage created by the adoption of the euro

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Reference no: EM132265600

1. Which is WRONG about international marketing:

- low unemployment and low inflation are attractive economic characteristics.

- well-developed countries account for 90% of the world’s population growth.

- products can be in different life cycle stages in different countries.

- transportation costs can be a barrier for small firms trying to enter foreign markets.

2. Which is WRONG about strategic alliances:

- strategic alliances can assist a company in overcoming trade barriers.

- in order for the alliance to persist, each partner must continue to see value in the relationship.

- successful alliances generally involve partners of about the same financial size.

- a strategic alliance can help to overcome absent key success factors in markets.

3. Marketers considering operations and trade with a specific country must consider whether the country is a trading bloc. A trading bloc is a group of countries:

- which have established a formal agreement to manage trade activities.

- using the same currency.

- which have similar cultural shopping patterns.

- which have similar political views.

4. Which is an advantage created by the adoption of the euro?

- Countries outside of Europe no longer face trade obstacles within Europe.

- A homogeneous European market has been created.

- It has decreased the annual combined GDP.

- European countries with previously weak currencies are more attractive markets.

Reference no: EM132265600

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