Advantage as small business marketer

Assignment Help Business Economics

Reference no: EM13862693

1. If you were starting a soap business (laundry soap), what strategy would you use to compete with Procter & Gamble and Clorox ? How would you reach your target market? How and where would you advertise? We talk about the power of word of mouth-how do you use it to your advantage as a small business marketer?

2. One of the the biggest challenges the business faced was getting its products on the shelves of grocery stores. By 1999, they were in 2,500 stores from California to Florida, and the company had revenues of $5 million. How would you create such market penetration?

Reference no: EM13862693

Questions Cloud

The nations monetary-policymaking authority : Between January and December 1994, U.S. unemployment fell from 6.7 percent to 5.4 percent of the labor force. The Federal Reserve, the nation's monetary-policymaking authority, took active measures beginning in February 1994 to raise short-term inter..

Marketing plans were ambitious : Dogswell's marketing plans were ambitious, but were not working. What is their primary problem? Would money from the new investors solve the problem? What other options do they have? What do you recommend Giannini do to save the company?

What is your leadership style : What is your leadership style? Describe the organizational culture which will result from your leadership? How will you resolve conflict in the organization? Consider organizational power, politics and justice.

Steps a project manager would take : Research the activity of assigning resources to a project and discuss the following: When is it necessary to "level load" a project? Steps a project manager would take if the needed resources were not available for their project

Advantage as small business marketer : If you were starting a soap business (laundry soap), what strategy would you use to compete with Procter & Gamble and Clorox ? How would you reach your target market? How and where would you advertise? We talk about the power of word of mouth-how do ..

What trade barriers were in place during that decade? : What are the main goods and services the United States traded internationally?

Jack''s indifference curves cannot cross : ECONOMICS 110/111Assuming that he is rational, Jack's indifference curves cannot cross. [Hint: Two of the assumptions about preferences are that they are transitive over consumption bundles, and that consumption bundles with more of at least one good..

Movement in the real interest rate affect decisions to save : During the recent 2007-2009 economic contraction, nominal interest rates fell to nearly 0% while the rate of inflation remained positive. What happened to the real interest rate? How would this movement in the real interest rate affect decisions to s..

Case study on human resource issue of a uae organization : You are required to submit a case study on a local company, Public or private. The company has to be an established renowned name. If you are employed or were previously employed at a company, you are encouraged to produce a case study on the same..

User Account

All Pages