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Advanced marketing-product-specific web sources

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Reference no: EM133481108

Subject: Advanced Marketing

Explore the following webpage: Favourite IMC Campaigns

View the examples on the webpage and select one to further analyze. Make discussion post on the following:

1. Conduct additional research on the company whose product was marketed. This should go beyond product-specific web sources and include academic sources about research into IMC, strategy, and a comparable industry.

2. After researching the chosen company's marketing approach (including objectives, channels and target markets), explain why the example given on the webpage works so well. Draw on your knowledge of IMC and marketing strategy.

Reference no: EM133481108

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