Reference no: EM133176624
1) How might the adoption of the marketing concept benefit a firm? How might it benefit the firm's customers?
2) Which steps in the evolution of new products are most important? Which are the least important? Defend your choices.
3) If a middleman is eliminated from a marketing channel, under what conditions will cost decrease? Under what conditions will the cost increase? Will the middleman's function be eliminated? Explain.
4) Given the fast pace of everyday life, most people often feel there is not enough time to do everything that needs to be done. Yet, people do find time to post text messages and personal information, photos, et., on Facebook, Twitter, blogs, and other social media sites. Why do you think people are so fascinated with social media?
5) Do the balance sheet, income statement, and statement of cash flows contain all information you might want as a potential lender or investor? What other information would you like to examine?
6) Many financial managers and corporate officers are often criticized for (a) poor decisions, (b) lack of ethical behavior, (c) large salaries, (d) lucrative severance packages worth millions of dollars, and extravagant lifestyles. Is this criticism justified? Explain.
Share with the class your current career or future career objectives. Then, choose one of the report types and share how that report could be used in your career.
Share one or two websites that might be used for a report on the economy. Analyze the quality of those websites and list why you would or wouldn't recommend these sites for the report.