Adoption of cost reduction measures by full-service

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Question

The rise of the LCC model in the early 2000s and the adoption of cost reduction measures by full-service carriers to survive to impact economy hits (2001 and even 2008); we could say that the traditional model changed drastically, since at that time, ancillary revenues were something not considered as revenue streams, but part of the service quality offered. Thus, to me, the full-service model is broken. Is this statement true.

Reference no: EM133637270

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