Adoption and application of the bcg matrix

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Reference no: EM133375662 , Length: word count:3000

Assignment:

You must produce a concise strategic report that should not exceed 3,000 words (+/- 10%). The report should be assembled as follows: an executive summary; list of contents (e.g. 1 Introduction; etc); main body of the report; conclusion; followed by a list of references.

Task:

Select any airline of your choice that is based in Africa. Using appropriate strategic analytical tools, perform a systematic strategic analysis on your chosen African airline.

Marks will be awarded according to the following marking scheme:

• Appraisal of the selected airline's capabilities (SWOT analysis)

• Discussion of the strategic positioning of the carrier and the reasoning using a "Bowman clock"

• Adoption and application of the BCG matrix

• Develop a long-term strategy for your chosen airline in a post-Covid-19 world

• Presentation style and layout

Reference no: EM133375662

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