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Large global corporations face huge pressure in being both locally responsive and be globally integrated as well. This is also driven by the product characteristics and markets to a very large degree. The recent pandemic virtually saw major pharmaceutical facing this situation in a dramatic manner with countries fighting for their 'share' of vaccine (because they paid for it) from countries that had the 'factories' and a different set of resources. Multinational corporations such as Pfizer, Astra Zeneca, Moderna and Serum Institute have had this pressure on them. We also know that a country becoming an export hub for a pharma major may lead you to believe that the 'hub' decision is driven merely by exports rather than domestic consumption.
Question: (Please be detailed in your answer, but less than four hundred words)
Q. How should a company handle a situation in which it is facing pressure to be both locally responsive and globally integrated? Justify if adopting a transnational strategy would be the best option in this scenario. Does domestic consumption play an important role? Is it dependent on the industry?
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