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In this part, you need to review the proposed new radio station format, which is designed to appeal to a mass market. You need to consider whether a broad marketing approach is suitable or whether the radio station would benefit from a more precise target market?
As we know, most radio stations tend to specialize in a particular format and music style. For instance, some radio stations mainly play modern music, while others only play classical music, some play oldies (songs from the 1960's and 1970's), some focus on rock, some country music, and there are even some that play no music at all - they concentrate on news, current issues, and interviews.
Therefore, in this radio world of specialization, a new radio station is daring to go against common practice and adopt a more innovative approach. They plan to offer something for everyone. With their approach, every hour they plan to:
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