Adequate customer information

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1. How is the social class theory used to help retailers identify target markets? In what ways does it fail to provide adequate customer information?

2. Brick-and-mortar retailing is one aspect of multichannel retailing. What special qualities give brick-and-mortar retailers advantages in the marketplace?

3. How are brick-and-mortar retailers modifying their practices to better ride out difficult economic conditions? Choose two retailers for your discussion as examples and provide at least two article links.

Reference no: EM132290325

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