Reference no: EM132949475

As our textbook and Kuehn & McIntire all argued, there are trade-offs that companies face when they are committed to CSR, sustainability and financial returns for their investors. This case presents an opportunity for you to observe such a difficult decision at Nike.

1. Based on information from the case, what has Nike done to address triple bottom line? Please explain what triple bottom line is and list at least 4 actions from Nike.

2. What role does Nike's leadership play in addressing the issue of sustainability? Consider important leaders at Nike, and changes in their organizational structure and business practices when you answer this question.

3. Nike is considering whether to stick to its Road to Zero commitment or not at this moment. Please identify important stakeholders related to this decision and how they can be affected by this decision. Should Nike stick to it? If yes, how? If no, what should Nike do?

4. What are your takeaways from this class? Specifically, our class has covered topics such as corporate governance, business ethics, CSR, government regulation, globalization and sustainability. Write down five takeaways for yourself (what to do/how to do it) when you need to make such decisions in the future (i.e., pursue sustainability or CSR with resource constraints) as a CEO.