Addressing marketing and branding a health care

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Reference no: EM13821770

Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, Write a 1,750-word paper addressing marketing and branding a health care related product or service. Select an existing health care related product or service and include the following in your paper:

Target Market
- What is a target market?
- What is the target market of the product or service selected?
- What is the importance of selecting a target market?
- What issues and questions must be considered when selecting and managing a target market?
Branding
- What is a brand?
- Why is branding important?
- After selecting a current, common health care brand, address the following:
  - What images or thoughts do you relate to that brand?
  - Does the branding appeal to the market? Do those images influence consumers' decisions to buy or use that brand?
  - Is the product successful?
  - What is the profitability of the product and what is the effect on the bottom line?
  - If this were your product or service, what might you do differently?

Cite a minimum of four scholarly sources.

Format your paper consistent with APA guidelines.

Reference no: EM13821770

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