Addresses the development of a marketing plan

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Reference no: EM133149147

Professional Assignment

Your paper this week addresses the development of a marketing plan for an existing firm. Please be sure to choose a company/service/product that genuinely interests you, and perhaps is relatable to your professional experience or desired career path.

In a 2-3-page, APA 7th Edition formatted written report, include the following:

Question 1. Identify your vision and mission statement for the firm.

Question 2. Define the specialization or niche that you are addressing in the marketplace that differentiates you from others.

Question 3. Define the market segments (no more than two) which you will target.

You may reference specific details from your textbook. Document your citations throughout the text of your report (two minimum are required).

Reference no: EM133149147

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