Address three elements of integrated marketing communication

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Reference no: EM132582740

All products/services go through a life cycle of NPI (new product introduction), growth, maturity, and decline. These various stages affect the marketing strategy and promotional efforts for a particular product or service. You will incorporate a product strategy that addresses at least 3 areas of the product life cycle. The primary objective of this assignment is to allow you to demonstrate an understanding of the factors that can affect the launch of a product or service.

Assignment Steps

Create a minimum 700-word product strategy in Microsoft Word. Complete the following:

Question 1: Select a product strategy.

Question 2: Address at least three areas of the product life cycle (e.g., NPI, growth, maturity, and decline).

Question 3: Discuss two types of media methods you could use to highlight your product or service.

Question 4: Determine how you will measure the marketing activities (i.e., what metrics will be used to determine success or failure).

Question 5: Address three elements of the following product and promotion list:

Integrated marketing communication
Advertising strategy/objectives
Push and pull
Media strategy
Advertising execution
Direct marketing
Public relations/strategies
Positioning

The plan will be a continuation of the global or multi-regional company

Reference no: EM132582740

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