Address potential customers perception of poor quality

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Reference no: EM132109407

You have been appointed President, USA market, by a major Chinese auto manufacturer planning to launch its line of luxury cars in the US, similar to the Japanese Lexus, within the next 4 years. The cars would be assembled in the US with most parts imported from China. A suitable brand name is being developed. Although China is now the world’s largest auto market, its domestic manufacturers have a reputation for poor quality. What would you do to address potential customers’ perception of poor quality?

Reference no: EM132109407

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