Address demographic characteristics of market segment

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1. Describe the minority market segment for Cigna Health Care. The description should address demographic characteristics of the market segment, potential size (in dollars) of the segment, and other information to inform your audience about why it is desirable to market to the chosen segment (for example, African American, Hispanic, LGBTQ, and retirees). Please be as in-depth as possible.

2. How can branding and sustainability complement one another to enhance competitiveness?

3. How do you evaluate Astor in terms of his motives, his managerial ability, and his ethics? What lesson does his career teach about the relationship between virtue and success?

Reference no: EM132277134

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Address demographic characteristics of market segment : Describe the minority market segment for Cigna Health Care. The description should address demographic characteristics of the market segment,

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