Additional marketing channel options

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Reference no: EM132206171

What are the various types and functions of marketing intermediaries? Which are more important for large businesses and why? Which are more important for the small business and why? How could additional marketing channel options help you better serve your target market? Provide a synopsis for your case and evaluation of your results, using a scholarly article found on EBSCOhost as your basis for your reasoning. Give specific examples, and be sure to cite your source.

Reference no: EM132206171

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