Reference no: EM132243338
1. Adding to the traditional marketing concept, the societal marketing concept states that:
the focus of all company operations should be meeting the customer's needs and wants in ways that distinguish a company from its competition.
company efforts should be integrated and coordinated in such a way to meet organizational objectives and achieve profitability.
a company is required to balance customer satisfaction, company profits, and the long-term welfare of society.
a company's sales and revenues are inextricably tied to the quality of each of its products, services, and modes of delivery and to its image and reputation among its constituencies.
a company markets itself through everything it does, its substance as well as its style; it is that all-encompassing package that the organization then sells.
2. Which of the following defines social customer value?
It relates to the product's or the service's ability to perform its utilitarian purpose.
It involves a sense of relationship with other groups by using images or symbols.
It is derived from the ability to evoke an emotional or an affective response.
It is generated by a sense of novelty or simple fun.
It is derived from a particular context or a socio-cultural setting.
3. A company's vision tries to articulate:
where the business is going.
why the business exists.
what the business will want to accomplish with its marketing strategy.
how the business will accomplish its marketing objectives.
what sales level is required to start making a profit.
4. In the context of marketing research, measurability:
identifies and estimates the size of a segment.
has to do with consumer preferences.
studies if the segment large and profitable enough to justify an investment.
studies if a business can communicate with and reach the segment.
studies if a small business is capable of designing an effective marketing program that can serve the chosen market segment.