Reference no: EM133145265

1. Opinion: Hillhouse is considering adding bridal to their assortment of dresses. By adding Bridal they believe revenue will grow by 12%.

Substantiation: "Couples are opting for smaller weddings" said Susan Belle an IBIS analyst. "Brides are opting for smaller and more intimate weddings with less formal attire. As more brides are selecting outdoor venues and a limited number of guests the wedding industry is seeing in shifts in wedding dress demands." 

Questions:

1a. Why doesn't this substantiation fully support the opinion?

1b.  What additional information is needed?

2. Opinion: Tory Burch Sport (athleisure) at a current 20% penetration to total sales, are underdeveloped -they should be able to grow this business to a 28% penetration based on competitor analysis.

Substantiation: You get to make this one up - I'm making sure you know the three components to the substantiation. 

Write a 'fictitious' substantiation which would substantiate the claim being made by comparing to a competitor's Athleisure 28% penetration percent. Makes sure 

1-your fictitious quote supports the numeric 28% goal

2- note the "fictitious" credible source 

3- link back to the opinion with a tie in sentence after the quote to link it to the opinion.

 (Make sure you understand the difference for change % and penetration %)

3. You will need to find researched facts to write and opinion and the substantiation. 

Scenario: "Sienna's Place" a lady's apparel boutique is deciding to add to their assortment. They are deciding to how best to invest in for growth, they want to get the best return in investment and want to choose the faster growing category - should "Siennas" invest in expanding to home products or beauty. 

Write and "opinion" and "substantiation" using current research to support your substantiation 

Make sure to:

Write an opinion for how Sienna's should expand their assortment and the measurable goal they should gain by adding this category. 

The substantiation must:

• 1- support the numeric goal in the opinion with a researched numeric goal
• 2- research is from a credible source and site the source 
• 3- link back to the opinion with a tie in sentence after the quote to link it to the opinion.)