Reference no: EM133378573

PART 1

A) Why is it important to add interaction to the traditional communication model?

B) What are the six categories of effects identified in the facets model? What does each one represent in terms of a consumer's response to an advertising message?

C) Explain the difference between recall and recognition

D) Choose a product that has experienced a recall due to part or all of it being defective.

Share with your classmates the details of the product and the reason for the recall.

Then share with your classmates your analysis of the advertising campaign after the recall - was the campaign effective in restoring the reputation of the company or not? What would you have done differently for a failed campaign?

PART 2

A) In what way does the culture in which you grew up affect your consumer behavior? Describe and explain one purchase you have made recently that reflects your cultural background.

B) What are reference groups? List the reference groups to which you belong or with which you associate yourself.

C) What are your personal key demographic characteristics?

Build a short profile of yourself and discuss how each one might be used in planning an advertising campaign targeted to someone like you. Your friends and relatives fit this category too? Explain