Adaptation of global products may be more successful

Assignment Help Operation Management

Reference no: EM132304285

1. Adaptation of global products may be more successful than standardization because:

promotion costs are less

production costs are less

customer needs are more closely met

all of the above

2. When the value of the dollar strengthens in relation to other currencies, it benefits:

countertraders.

U.S. companies who export products to other countries.

foreign consumers who want to travel in the United States.

U.S. consumers who buy imported products from other countries.

all of these.

3. The observation method in marketing research:

Can be helpful in answering “what” questions (i.e., what people do in a store).

Can be helpful in answering “why” questions (i.e., why people do what they do).

Cannot be used for primary data collection.

Is only used by peeping toms.

4. For top multichannel performance to occur, which element is most critical?

Treat all selling channels individually.

Adopt a casual customer-centric attitude.

Choose technologies that help integrate sales and services across all channels.

None of the listed

5. What points are considered as retailers evaluate best strategies?

No matter what online strategy is used, the greater the individualization, the high the click rate.

Multichannel retailing has forged a merging of consumer and retail interests.

Retailers should calculate the cost of implementing strategies and their return on investment to make the best decisions.

All points are critical to evaluate.

6. If Kmart features Martha Stewart lines of patio furniture in an advertisement in Living magazine and via newspaper inserts, and has set up an appealing display in the patio department, the company is practicing good:

Branding

Brand positioning

Image building

Private-label branding

7. Loblaw’s, the Canadian supermarket, introduced lines of apparel called Joe Fresh Style in its stores. This tactic is called:

Scrambled merchandising

Product differentiation

Private-label development

All of the listed

Reference no: EM132304285

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