Actual performance differs from expectations

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Reference no: EM131181355

When evaluation shows that actual performance differs from expectations, managers need to take immediate marketing actions

a. reexamining the implementation plan

b. reexamining the marketing plan

c. enhancing positive deviations and reducing negative ones

d. exploiting positive deviations and correcting negative ones

c. revisiting the goal-setting phase

Reference no: EM131181355

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