Reference no: EM132219008

The following are from actual brand communication campaigns. If you were involved in a go/no go decision, what would you decide? For each idea, explain your analysis. You are assigned to develop a Super Bowl ad for the Groupon Internet coupon website that advertises daily deals in local media. The company has been using a “Save the Money” campaign with Hollywood stars talking about a cause they support and then connecting that to a deal they got off Groupon. So what to do for the Super Bowl? A colleague suggests using a star speaking about the plight of the Tibetan people and their culture with pictures of snow capped mountains and dancing children, followed by a scene with the star in a Himalayan restaurant talking about what he saved on his meal. What do you think about this idea? Zappos, an online apparel retailer with a quirky, brash culture, has received a proposal from its agency. You are on the Zappos management team. The idea is to show naked models doing everyday things, such as jogging, playing Frisbee, hailing a cab, and riding a Vespa – all with censor bars strategically placed. Although using naked people to sell clothing is a little literal, the agency argues that it also is highly attention getting. What do you think?