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Activity Description
The restaurant you and your partners established has grown to the point that you want to franchise into the global market and take advantage of some of the opportunities such market provides entrepreneurs. The global marketplace will have some unique problems for you to overcome, especially in the areas of cultural and environmental diversity and how business is accomplished in the foreign location (ethical situations and issues will arise). In a paper, address the ethical and cultural diversity potential for issues as you respond to the following:
1. Describe the main forces in the global market environment that will affect your restaurant.
2. Describe the main forces in the global general environment that will affect your restaurant
3. Explain how environmental and ethical issues that will affect the job of you, your partners and individual managers within your organization. How do you and your managers determine the opportunities and threats that must be confronted?
Describe the types of motivators that you might employ as you develop your culture and attract good talent to your company.
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