Activities of competitors and the motivations of consumers

Reference no: EM13284783

As we continue to explore the intricacies of marketing research, it becomes obvious that many processes & procedures are available. But I feel that no single research methodology can produce 100% accuracy in providing marketers with needed insight into the activities of competitors and the motivations of consumers. It takes constant measurement & feedback from various processes.

My experience shows that marketing researchers should always utilize at least 3 methodologies of information gathering ... then 'triangulate' the results in search for a clear commonality of response.

With this in mind, can you identify some of the processes, procedures, and methodologies a marketing researcher could utilize ?

Reference no: EM13284783

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