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The marketing process does not take place automatically. It requires that certain marketing functions or activities be performed by various marketing institutions - and by consumers themselves. The following eight functions are essential to the marketing of all goods: buying, selling, transporting, storing, grading, financing, risk taking, and market information. No matter how simple or complex the marketing process is, these functions must be performed. Some functions may be performed several times to facilitate the marketing of a given product, while others may be performed only once. At times, the performance of a function may be shifted from one member of a marketing system to another. For example, some modern wholesalers and retailers shift the burden of storing goods back to manufacturers. But, the fact remains that each of the eight functions must be performed by someone at least once before any good can be marketed - none can be eliminated. Question for Discussion Name a product for which all eight marketing functions do not need to be performed by someone somewhere in the marketing system. Explain your thinking about what functions do not need to be performed.
Write a 500-750-word paper that identifies the major characteristics of services compared with goods, and describe how technology is changing the customer service and service offerings.
Which of the following is NOT true about HELOCS?
When considering portfolio risk reduction by diversification
Suppose you are going to receive $17,500 per year for five years. The appropriate interest rate is 10 percent. What is the present value of the payments if they are in the form of an ordinary annuity? What is the future value if the payments are an a..
There are 3 entities in a bookstore database as follows, (1) Author, (2) Book, and (3) Publisher. Each book may have more than one author, and each author may write more than one book. Each book was only published by one publisher, and one publisher ..
Determine the key ways that an understanding of organizational behavior can contribute to the successful management of an organization. Explain your experience utilizing or witnessing the use of OB in your work environment.
Hardwoods, Inc. is a mature manufacturing firm. The company just paid a $10 dividend, but management expects to reduce the payout by 9 percent each year, indefinitely. How much are you willing to pay today per share to buy this stock if you require a..
A firm has net income of $198,500 and total equity of 1.15 million. There are 220,000 shares of stock outstanding at a price per share of $14.80. What is the firm's price-earnings ratio?
A trader is willing to purchase 1,000 shares of XYZ stock for a purchase price of $28.00 per share. Another trader is willing to sell 1,500 shares of XYZ stock at a selling price of $28.25 per share. Considering the number of shares that the dealer c..
On March 2, 2015, assuming the pure expectations theory is correct, what was the expected interest rate on a 1-year bond one year later? How does this compare with the actual interest rate on a 1-year bond one year later? Using the data for March 2, ..
Northern Pacific Heating and Cooling Inc. has a 6-month backlog of orders for its patented solar heating system. To meet this demand, management plans to expand production capacity by 50% with a $20 million investment in plant and machinery.
In the case of a coupon bond being purchased 77 days since the last coupon payment of $76.21, how much accrued interest will shift between buyer and seller if bond pays semi-annual coupons (i.e. coupon payments are typically 180 days apart)?
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