Active endeavors-contemplating its customer database

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Reference no: EM132230926

Active Endeavors: Contemplating its Customer Database

Synopsis: Active Endeavors is an outdoor apparel and accessory retailer. The store has a database of its customers’ transaction records including their name and address, transaction date, products and the quantity purchased, and purchase price. The store owner is thinking of using the transactional database to target a direct mail campaign designed to increase the store traffic.

1. Describe the type of customer in each group. Consider frequency, how recent the customer has shopped and how much they spend in your answer.

2. What would you recommend Active Endeavors do to get more business from each group?

3. If you were to design a customer loyalty program for Active Endeavors, what would you include? List your idea with 2-3 characteristics including comments to support your opinion.

4. What are the benefits of a customer loyalty program?

Reference no: EM132230926

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