Actions in the wake of deepwater horizon

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A former CEO of a major American corporation has the following to say about BP and the Deepwater Horizon disaster: In the aftershock, the world watched BP and its chief executive, Tony Hayward, make blunder after blunder while crude continued to gush.... BP's talk about caring for the environment was for naught, as its actions failed to match its message.... Recently, a BP-sponsored Gulf Coast tourism TV campaign has implied that everything is back to normal. No doubt, substantial reparative progress has been made. But does the latest ad make you feel any better about the offender? Let's assume that you've been asked to sit on a panel of randomly selected American consumers convened by BP. The company wants to find out what people like you think about its actions in the wake of Deepwater Horizon. How would you answer the question posed at the end of the quote above? How would you explain your response?

Reference no: EM133169189

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