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George Bluth really, really wants to control the market for new homes in Orange County, California. The Bluth Company (“TBC””) currently controls about 60% of the market in Orange County, while TBC’s chief competitor, Stan Sitwell, controls about 25%, and various other companies control the remaining 15%. George approaches Sitwell to see if they can make a deal under the table to stop competing and join forces to corner the market, but Sitwell refuses. After being rebuffed by Sitwell, George decides to try and buy out Sitwell’s company. He is unable to raise enough cash to do so, however. Finally, he tries to corner the market all by himself by cutting his prices so low that his competitors could not possibly hope to compete. In fact, he cuts the prices for his new houses so low that he’s losing money on each one. Hopefully his competitors will go out of business soon and he can raise his prices back up once they do. Please answer the following questions: If Stan Sitwell had been open to George’s suggestion that they join forces, discuss two possible ways they could have acted that would be blatant violations of Section 1 of the Sherman Act. If TBC had been able to raise the money to purchase Sitwell, what type of merger would it have been? Would the government have allowed the merger to proceed? (hint: discuss Section 7 of the Clayton Act). Do George’s actions create an illegal monopoly under Section 2 of the Sherman Act? (hint: analyze ALL of the elements necessary to have an illegal monopoly).
Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..
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