Action strategyassume that you plan to start a healthcare

Assignment Help English

Reference no: EM13474842

1)Marketing ResearchA healthcare system plans to establish a new outpatient surgery center in Atlanta, GA. Marketing research is needed to assessthe potentials of this new establishment. Outline the marketing research plan including the data to be collected, the sample, and the data-gathering method(s). Which law/regulation has the greatest impact on marketing research? And How? List your reference(s) in APA format.

2) Action StrategyAssume that you plan to start a healthcare related business in your hometown. What products/services would you choose? Use either BCG Matrix, General Electronic Model, or MAC Model to conduct your analysis. List your reference(s) in APA format.

3)Pricing Strategies In line with the demographic trend, Advantage Home Health decides to offer adult daycare services. How might Advantage Home Health formulate a prestige pricing strategy and a price bundling strategy targeted to customers who do not have an insurance plan? List your reference(s) in APA format.

4)Marketing Action Assume you were a marketing manager at a healthcare company selling dietary supplements and beauty products. What type of promotion (communication) mix would you implement? How would you integrate online media into the traditional promotion mix? List your reference(s) in APA format.

5)Integration of the Plan What are the most common ethical issues facing healthcare marketing managers? How should the ethical issues be addressed in the strategic/marketing plan? List your reference(s) in APA format.

6)Measurement and Control

A well-written marketing plan without a comprehensive monitoring process will eventually fail. List 3-5 key operational, personnel or financial indicators (goals) to evaluate the effectiveness of your final marketing plan and explain their importance.
7)Strategic Planning

Strategic alliance with other organization is a commonly used strategy in today's healthcare environment. Assume that you were the administrator at ABC hospital that will sign a contract with XYZ hospital to form strategic alliance. The physician leader at your hospital disapproves this deal and tells you that he will resign once the contract becomes effective. How will you respond to the physician leader?

Reference no: EM13474842

Questions Cloud

Pat was very frustrated because she wanted to purchase a : pat was very frustrated because she wanted to purchase a home but lacked the funds or credit to do so even though pat

What life lessons skills and values are central to present : what life lessons skills and values are central to your current success?nbsp what role models or mentors helped you

The major elements of drama and distinguishes the form from : the major elements of drama and distinguishes the form from other genres like the short story and poetry. using the

Write a brief paragraph that discusses why most writing is : 1 write a brief paragraph that discusses why most writing is usually more effective in active voice.2 write a brief

Action strategyassume that you plan to start a healthcare : 1marketing researcha healthcare system plans to establish a new outpatient surgery center in atlanta ga. marketing

Considering one film is from 1960 and the other produced in : considering one film is from 1960 and the other produced in 2001 there are clearly differences in what the filmmakers

Examine traditional contemporary and emerging leadership : use the internet or the strayer library to research a company for which you would like to work .nbspwrite a six to

Prepare a 1400 -to- 1750- word autobiographical research : prepare a 1400 -to- 1750- word autobiographical research paper that analyzes the influences of race as it relates to

The name of the article is if you want to watch game of : the name of the article is if you want to watch game of thrones pay for it from la times. its not available right now

User Account

All Pages