Across the arrary of countries for consistency

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Reference no: EM132224351

True/False:

1. For international research, the exact same questionnaire and data analytics plan should be used across the arrary of countries for consistency.

2. Standardized data are collected especially for a set of information users with a common need.

3. Primary data are data that were collected by persons or agencies for purposes other than solving the problem at hand.

4. The most significant benefits secondary data offer a researcher are savings in cost and time.

Multiple Choices

1. All of these is true of market research except:

a. designs the method for collecting information

b. manages and implements the data collection process

c. generates information for external use only

d. analyzes, and communicates the findings and their implications

2. The detailed blueprint used to guide a research study toward its objectives refers to

a. reserch design

b. primary data

c. secondary data

d. sampling error

3. Within the catagory of guides and indices, there is a hierarchy of generality. At the top are:

a. guides to the guides

b. guides to general business information sources

c. research alert directs

d. references guides

4. NAICS industries are identified by a _____code, in contrast to the ______SIC code.

a. four-digit, six-digit

b. six-digit, four-digit

c. 10-digit, 20-digit

d. 20-digit, 10-digit

Reference no: EM132224351

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