Acquisitions qualifies as corporate-level strategy

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1. Explain why NOV's approach to acquisitions qualifies as corporate-level strategy. Be specific by discussing the company's moves, the nature and state of the industry that it's in (drilling equipment and services), the nature and state of the industry to which it's closely related (oil and gas drilling), and, most importantly, its goals. What are NOV's goals?

2. In 200 words or more Define core marketing performance metrics in relation to the marketing plan. Give an example

3. In 200 words or more What is marketing performance? What is the processes to monitor and control marketing performance?

Reference no: EM132277316

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