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A company's resources and capabilities are integral to achieving sustainable competitive advantage. Refer to your Thompson (2022) readings and the required videos. For this assignment, consider a company you worked for or one that you know well. Develop your analysis by responding to the following questions:
What are the company's most important resources and why?
What are the company's most important capabilities and why?
How do the company's most important resources and capabilities create lasting competitive advantage?
Relate your response to each of the above to our coursework (Thompson text).
Your analysis must be driven by facts, research, and data.
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