Achieve intensive coverage are advantages to using

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Reference no: EM132262869

1. A store's exterior appearance, including architectural design, window displays, signs, and entryways:

exerts no influence on the retailer's image.

exerts a major influence on the pricing of the goods sold by the store.

helps identify the retailer and attract its target market.

indicates the range and assortment of product lines it offers.

2. The ability to send messages quickly and achieve intensive coverage are advantages to using:

direct selling.

direct response retailing.

online retailing.

direct mail.

3. Vending machines are an example of:

automatic merchandising.

Internet retailing.

telemarketing.

direct selling.

4. A firm with $50,000 in fixed costs, selling price of $25 per unit, and variable costs of $5 a unit is currently operating at breakeven volume. This firm has:

profits of zero.

losses equal to fixed costs.

sales of 5,000 units.

profits of $50,000.

5. As the chief marketing officer at Chevrolet, you'd like to determine how much the engineering team's redesigned dashboards are going to influence your sales forecasts. You've decided to use the Delphi technique, but you're not sure who to include in your research. Of the following groups who might provide useful insights, which group are you least likely to turn to for feedback?

Academic researchers in automotive engineering

Audio/hearing specialists

Experts in efficient environmental design

Vision and visual processing scientists

6. Lands End, a clothing retailer, sells its products through its internet site and select Sears stores. The Sears locations also have computers available for customers to purchase items that are not available in store. In addition, Lands End utilizes catalogs mailed to consumers to spur online and telephone orders. Lands End utilizes:

automatic merchandising.

direct response retailing.

direct selling.

online retailing.

Reference no: EM132262869

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