Reference no: EM132270975
1. Which of the following is most important for a company in order to achieve competitive advantage in the global? marketplace?
A. Focus
B. Standardize the marketing mix for global implementation
C. Develop new products
D. Utilize the same product strategy for global application as it does for the domestic market
E. Implement a? low-cost leader pricing strategy
2. Which of the following defines diversification growth? strategy?
A. Existing products for new markets
B. New products for new markets
C. New products for existing markets
D. Existing products for existing markets
E. Creating a new pricing strategy for existing products
3. A? single-country marketing strategy addresses which of the following pairs of fundamental? issues?
A. Assessing direct competitors and indirect competitors
B. Choosing a target market and developing a marketing mix
C. Advertising and public relations
D. Segmentation and targeting
E. Deciding between standardization and adaptation
4. Which of the following best defines competitive? advantage?
A. Using comparison advertising to create a negative image for your competitors
B. Having more investment capital than the competitors
C. Always being the? low-price leader
D. Having a more efficient distribution system than the competitors
E. Creating more perceived value for customers than the competitors do
5. Most of the companies in the Global 500 rankings? ________.
A. are focused on the tourism business
B. are struggling to capture market share
C. are key players in the global marketplace
D. are? smaller, start-up companies
E. have not entered the global marketplace