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In order to achieve better international sales (which currently account for about 30 percent of total revenues), the U.S.-based toy manufacturer Mattel decided to put U.S. division heads in charge of international sales. What are pros and cons of such a move in general and for a firm in the toy industry in particular.
Discuss the following: summarize the key marketing strategy issues in the case; make recommendations on how the issues should be handled
Examine one of your favorite products, and describe how the manufacturer utilizes the marketing channels to get the product to you, the end user. Evaluate the company's distribution channels. What changes would you make (list at least two) and why? ..
What was the role and importance of the Real California Cheese certification mark in implementing the positioning and IMC program elements? How and where was it implemented? Do you think it made a difference to the program?
We all can describe bad management. But in this forum take a different position and describe the best manager you have known in terms of the four functions of management: Planning, Leading, Organizing and Controlling
Describe the differences between consumer and organizational markets. Discuss how these differences contribute to the positioning strategy
The POPAI Consumer Buying Habits Study also revealed that the highest average brand lift index from signage (rather than displays) in mass merchandise stores.
Mature markets are characterized by slow and decreasing growth rates. Mature markets also tend to be associated with stable customer needs and preferences.
Provide quantitative goals related to market share, profits, customer base, number of units delivered/sold, and number of prospects converted to customer for the resource industry of Caterpillar
he effect of exposures on audience awareness depends on the following three factors, The ability to meet humanity's needs without harming future generations is now a top priority in most corporate agenda
What different strategies might emerge as to how to build, measure, and manage brand equity in the coming years?
Explain whether the competencies of two of the last five CEOs aligned with the core competencies of the position. Include information about their previous position and/or previous company.
Evaluation of each technique's strategic contribution to the e-business''s market leadership (3-4 slides). The specific techniques.
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