Accurate forecast for new product

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Reference no: EM133276106

In-Basket Exercise

You are a sales manager for a consumer goods company that has just launched a new product. Although all the staff members are extremely excited about its potential, after only a few months on the market the product is generating disappointing responses from buyers. One of your salespeople recently heard a major wholesaler, serving over five hundred supermarkets, say: "We've had this product three months, and it's not moving, so we're going to yank it from the stores!"

Questions;

What possible factors may be contributing to this situation?

What steps can you take to ensure a more accurate forecast for a new product?"

Reference no: EM133276106

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