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In-Basket Exercise
You are a sales manager for a consumer goods company that has just launched a new product. Although all the staff members are extremely excited about its potential, after only a few months on the market the product is generating disappointing responses from buyers. One of your salespeople recently heard a major wholesaler, serving over five hundred supermarkets, say: "We've had this product three months, and it's not moving, so we're going to yank it from the stores!"
Questions;
What possible factors may be contributing to this situation?
What steps can you take to ensure a more accurate forecast for a new product?"
Types of teams as to their effectiveness that will improve problem solving capabilities within organizations.
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This Case Study focuses on various issues related to Labour Unrest at Maruti Suzuki India Limited.
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