Accounting for shift from consumer advertising to promotion

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Reference no: EM131801007

1. Name 8 activities that can cause a Georgia real estate licensee to lose a license.

2. Describe Taylor’s “scientific management,” the impact it had on American business, and how it was extended to various aspects of interior design.

3. Which of the following is a factor accounting for the shift from consumer advertising to promotion?

a. manufacturers have more power over retailers b. increased brand parity and price sensitivity c. increased brand loyalty d. increased effectiveness of mass media e. long-term corporate orientation.

Reference no: EM131801007

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