Account planner for the meyer advertising firm

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Reference no: EM131399997

1. A cosmetics manufacturer wishes to sell 500,000 bottles of perfume. The advertising budget is set at $1 per bottle. This type of advertising budget is called a

A. share-of-voice budget.

B. share-of-market budget.

C. percentage-of-sales budget.

D. unit-of-sales

2. Grant works as an account planner for the Meyer Advertising Firm. Grant’s job involves

A. buying media time for the product.

B. budgeting the account.

C. working with data about what people buy.

D. writing copy about the product.

Reference no: EM131399997

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