According to the retail section process model

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According to the Retail Section Process Model (Spiggle and Sewall 1987), it is assumed that consumers follow five steps before the purchase of any product at the selected retail store: awareness, evoked, action, interaction, and choice set as shown before. The goal of this group work is two-folded: 1) to design a survey questionnaire which allows marketers to get the percentage numbers as shown in the Table 1 and 2) to suggest strategic decisions for two chosen retail stores—e.g., Saturn I and Hargrave—to improve their performances. Make sure that each survey question should be binary question having yes/no answers.

Reference no: EM132136315

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